Slides from a presentation given September 29, 2018 at the 2018 Georgia International Conference on Information Literacy in Savannah, GA. Research shows well-crafted analogies are powerful tools for increasing student interest, motivation, and understanding. What if instruction librarians consciously employ analogy to demystify library resources and research strategies for library instruction? This presentation will explore why analogy works in library instruction, and participants will leave with the tools to craft effective analogies to use in their own teaching.