There is significant variation in opinion regarding benefits stemming from the use of export promotion. While promotional strategies are frequently condemned in the press as violations of global trade rules and are sharply criticized by some anti-poverty campaigners, governments across the world have utilized and benefitted from numerous and varied approaches to export promotion. This paper provides an overview of" export promotion efforts, with particular emphasis on a comparison of the United States to the European Union. Issues explored include the gap between export promotion efforts and desired outcomes, WTO promotional efforts, and several recent trends in export promotion.
