In summary, there are various effects of COVID-19 on big tech that clearly cannot be lumped together as a single category. The pandemic has led to a heavy cut in discretionary expenditure, which has hit businesses such as Twitter and Facebook severely. Firms with more diversified offerings maintained a stronger cushion against losses. Firms that were able to augment their offerings to meet the special business and consumer demands created by the COVID-19-led lockdown performed better.
