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Hacking’s Brand-Equity Nexus

Kshetri, Nir author; Voas, Jeffrey author
2018
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Cyberattacks can significantly affect brand reputation, but companies can take measures to repair the damage.

Title
Hacking’s Brand-Equity Nexus
Author
Kshetri, Nir author
Voas, Jeffrey author
Department
Institution
Date
2018-03-20
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Content Type
Text
Record Created
2025-09-11
Record ID
1740
System Control Number
facultystaff_2567
Other Identifiers
DOI: https://doi.org/10.1109/MC.2018.1731061
Language
English
Record Appears in
NC DOCKS Scholarship > Faculty and Staff Works
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