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Abstract
Strategic communication is at the forefront of moving the narrative of violent dowry conflict in India forward in purposeful and integrated ways. We examine three of these interrelated and interconnected areas of strategic communication: The engagement of shero narratives; systemic changes brought about by the broader social movements for anti-violence and women’s rights; and the crucial role of new and social media in cultivating social-justice based change. Implications for the relationship of communication and peacebuilding are explored.