Social Media Representations of Makerspaces

Libraries across the world have increasingly established makerspaces and incorporated making-related activities into their programming. Yet little is known about how this proliferation translates digitally. In response, this study uncovers how libraries construct virtual representations of makers and makerspaces through their social media content and the evolution of content across time. This research analyzed 36,756 social media posts created between 2012-2021 and identifies statistically significant changes in quantitative metrics, uncovers the themes present in posts, and describes the identities and topics featured. Revealing these digital representations of makers and making is important because this content can replicate oppressive structures by influencing who uses these spaces and what is created.