1.
PDF
facultystaff_1574_PDF
How culture matters in children’s purchase influence: a multi-level investigation
Laroche, Michel ; Yang, Zhiyong ; Kim, Chankon ; Richard, Marie-Odile
Children's purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation[...]
2007 | Text | English | Faculty and Staff Works |
Detailed record - Similar records