Although many studies examine privacy in social media settings, few studies examine privacy issues that may arise due to characteristics of user populations. This study compares privacy issues among social media users in the United States and China. It also explores privacy issues among users with different levels of Internet addiction and different online identity perceptions. In doing so, it identifies several populations that are more susceptible to privacy violations due to their online behaviors. The study finds that U.S. and Chinese users differ in their privacy coping and information-sharing behaviors. Chinese users may be at greater risk to privacy violations because of their online behaviors. Additionally, users addicted to social media and users with different online identities may be vulnerable to privacy violations. Potential explanations for these findings are provided and directions for future research are offered.
